What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 350,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, partner with a local animal shelter every October to provide direct financial assistance and host adoption events to help animals find loving homes. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is Nelson Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • Marinsville rec association

Love Promise Stories from Nelson Subaru

Subaru and Nelson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Adoption Story

Nelson Subaru provided the Martinsville/Henry County SPCA with a big boost this year by donating $100 for every pet that was adopted during the month of October. The financial assistance goes a long way towards helping us provide our services. We rely on donations and would like to thank Nelson Subaru for their support. Susan Sessoms SPCA of Martinsville Henry County

Subaru Loves Learning

Subaru Loves Learning® is an important aspect of the Subaru Love Promise®. Nelson Subaru adopted Campbell Court Elementary School by providing our teachers with flexible funding to purchase their school supplies and resources needed to help our students thrive in the classroom. Many families can't afford basic school supplies, and when they found out a lot of the students didn't have the necessary items Nelson Subaru came through. Nelson Subaru wanted to share their love of learning by eliminating that cost for these students in hopes they will feel included. Don't forget to thank a teacher today!

Blanket and gift package donations

The Ravenel Cancer Center is an American College of Surgeons, Commission on Cancer Certified cancer treatment facility providing treatments to patients with all types of cancer and hematological disorders. These patients are dealing with some of the most devastating diagnosis’s that a patient will ever receive. Nelson Subaru as part of the Subaru Loves to Care® program donated us some very nice blankets and patient gift boxes to provide to our patients for additional comfort while receiving their therapy. This amazing gesture of kindness is very appreciated by not only the patients who receive them but the staff who have the fortunate opportunity to provide them to their patients. The management, staff, and physicians of the Ravenel Cancer Center would like to express our sincere appreciation for this generous donation. Sincerely, MICHAEL COMPTON, RTT, CMD, BBA ONCOLOGY DIRECTOR

Renewed Comfort

We had a homeless individual that came in for help and was so distraught because every time they left the place were they were living at, someone would take all their belongings and threw them away. What we did was replenished items such as pillows, blankets, and a sleeping bag, etc., but what made the individual tear up was the socks that we were able to provide from the Subaru Share the Love® Event.

Helping Keep Our Residents Warm

The last few years have been challenging for everyone. Harmony Hall relies on the support of our community and Nelson Subaru has helped us out during these difficult times. They delivered a shipment of blankets to help keep our residents warm and comfortable during the colder winter months. We appreciate the support that Nelson Subaru provides.

Comfort For Cancer Patients

The Ravenel Cancer Center treats all types of cancer. The stress that comes with cancer has been heightened during the difficult times that we have recently faced. Often, the patients who come in for treatment are anxious and nervous. Nelson Subaru has provided The Ravenel Cancer Center with a supply of nice blankets to keep our patients comfortable while receiving treatments. This kind gesture not only helps keep them warm, but also helps ease the tension that they encounter. Thanks to the team at Nelson Subaru for helping keep our patients comfortable while receiving care.

Forever Home for Abandoned Dog

Through our partnership with Nelson Subaru, we hosted a month-long reduced adoption fee special during October. This event helped find 90 pets their perfect, loving home! During one of our off-site events, we brought a young dog who'd been found by Animal Control. When first picked up, Aurora had lost almost half of her hair due to fleas and it took weeks of care to help her hair regrow. At this event, Aurora found her perfect fit. The family has updated us that she learned her electric fence immediately and meshed with their family immediately!

Welcoming Dogs Home

Our local Subaru is a huge supporter for the homeless animals of Martinsville and Henry County. They donated over 100 toys to our shelter. We handed out some of the toys to families as they adopted their new friends so the dogs would have a brand new toy to help welcome them into their new homes! The rest of the toys went to the dogs still in the shelter to help them occupy their time and have something to play with while they waited for forever homes.

Nelson Subaru promotes love of reading!!

The faculty, staff and students at Campbell Court Elementary School would like to express our gratitude to Nelson Subaru for the donation of over 100 books to our 4th and 5th grade classes. Here at Campbell Court, our goal is to instill a love of learning in each child and engage them in meaningful instruction. With the aid of these books, our teachers are able to provide lessons that increase students’ interests and promote student learning. Again, thank you Nelson Subaru, for helping make a difference in the lives of our children.

Subaru & LLS Deliver Blankets to Cancer Patients

There’s something to be said about southern, small-town hospitality. The team at Nelson Subaru partnered with The Leukemia & Lymphoma Society (LLS) for the first time this year in the Subaru Loves To Care program. On July 19, 2019, the two organizations came together to deliver 80 blankets to cancer patients at Ravenel Oncology Center of Sovah Health – Martinsville. An additional part of the initiative were the Messages of Hope, well-wishing sentiments that Subaru encouraged their customers to compose during service and sales visits. Nelson Subaru staff knew how inspiring these cards could be – a token of a stranger’s love imparted onto a deserving recipient. When LLS arrived in the showroom, they were humbly surprised to find out that the smaller retailer team had made an incredible effort to collect well over 80 messages (a benchmark not often set by counterparts in more urban markets). This allowed at least one card to be delivered with every single blanket. One gracious recipient was Michelle Hall. Michelle was in for chemotherapy treatment that morning. She arrived to the center well before the sun came up. When the nursing staff invited her to commemorate the delivery with a photo, she quietly and gently walked over. With the fluids still flowing into her port in the upper corner of her chest, the LLS team offered to unfurl one of the wrapped blankets to keep her comfortable. After the occasion was over, Michelle made her way back to the other side of the dimly-lit room, to nap and continue her treatment. All it takes is a simple gesture, especially in a small, close-knit community. Reece Roberts, Sales Manager, and Judy Hardy, Sales Consultant of Nelson Subaru, know that all too well. Not only did Judy recognize the Onocology Director there at Sovah Health, Michael Compton, as a past part-time Subaru employee, but one of the Messages of Hope that she handed out was actually written by a family friend of the receiving patient.

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

See More Stories

We'd love to hear from you.

Did Nelson Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.


Get Directions

4730 Virginia Ave, Bassett, VA, 24055
Nelson Subaru 36.74023761235868, -79.93147207330784.