What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is Nelson Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • Marinsville rec association

Love Promise Stories from Nelson Subaru

Subaru and Nelson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Forever Home for Abandoned Dog

Through our partnership with Nelson Subaru, we hosted a month-long reduced adoption fee special during October. This event helped find 90 pets their perfect, loving home! During one of our off-site events, we brought a young dog who'd been found by Animal Control. When first picked up, Aurora had lost almost half of her hair due to fleas and it took weeks of care to help her hair regrow. At this event, Aurora found her perfect fit. The family has updated us that she learned her electric fence immediately and meshed with their family immediately!

Welcoming Dogs Home

Our local Subaru is a huge supporter for the homeless animals of Martinsville and Henry County. They donated over 100 toys to our shelter. We handed out some of the toys to families as they adopted their new friends so the dogs would have a brand new toy to help welcome them into their new homes! The rest of the toys went to the dogs still in the shelter to help them occupy their time and have something to play with while they waited for forever homes.

Nelson Subaru promotes love of reading!!

The faculty, staff and students at Campbell Court Elementary School would like to express our gratitude to Nelson Subaru for the donation of over 100 books to our 4th and 5th grade classes. Here at Campbell Court, our goal is to instill a love of learning in each child and engage them in meaningful instruction. With the aid of these books, our teachers are able to provide lessons that increase students’ interests and promote student learning. Again, thank you Nelson Subaru, for helping make a difference in the lives of our children.

Subaru & LLS Deliver Blankets to Cancer Patients

There’s something to be said about southern, small-town hospitality. The team at Nelson Subaru partnered with The Leukemia & Lymphoma Society (LLS) for the first time this year in the Subaru Loves To Care program. On July 19, 2019, the two organizations came together to deliver 80 blankets to cancer patients at Ravenel Oncology Center of Sovah Health – Martinsville. An additional part of the initiative were the Messages of Hope, well-wishing sentiments that Subaru encouraged their customers to compose during service and sales visits. Nelson Subaru staff knew how inspiring these cards could be – a token of a stranger’s love imparted onto a deserving recipient. When LLS arrived in the showroom, they were humbly surprised to find out that the smaller retailer team had made an incredible effort to collect well over 80 messages (a benchmark not often set by counterparts in more urban markets). This allowed at least one card to be delivered with every single blanket. One gracious recipient was Michelle Hall. Michelle was in for chemotherapy treatment that morning. She arrived to the center well before the sun came up. When the nursing staff invited her to commemorate the delivery with a photo, she quietly and gently walked over. With the fluids still flowing into her port in the upper corner of her chest, the LLS team offered to unfurl one of the wrapped blankets to keep her comfortable. After the occasion was over, Michelle made her way back to the other side of the dimly-lit room, to nap and continue her treatment. All it takes is a simple gesture, especially in a small, close-knit community. Reece Roberts, Sales Manager, and Judy Hardy, Sales Consultant of Nelson Subaru, know that all too well. Not only did Judy recognize the Onocology Director there at Sovah Health, Michael Compton, as a past part-time Subaru employee, but one of the Messages of Hope that she handed out was actually written by a family friend of the receiving patient.

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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We’d love to hear from you.

Did Nelson Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

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