What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Nelson Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Marinsville rec association

 Subaru Love Promise Heart

Love Promise Stories from Nelson Subaru

Subaru and Nelson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru & LLS Deliver Blankets to Cancer Patients  –  Khiem T

There’s something to be said about southern, small-town hospitality. The team at Nelson Subaru partnered with The Leukemia & Lymphoma Society (LLS) for the first time this year in the Subaru Loves To Care program. On July 19, 2019, the two organizations came together to deliver 80 blankets to cancer patients at Ravenel Oncology Center of Sovah Health – Martinsville. An additional part of the initiative were the Messages of Hope, well-wishing sentiments that Subaru encouraged their customers to compose during service and sales visits. Nelson Subaru staff knew how inspiring these cards could be – a token of a stranger’s love imparted onto a deserving recipient. When LLS arrived in the showroom, they were humbly surprised to find out that the smaller retailer team had made an incredible effort to collect well over 80 messages (a benchmark not often set by counterparts in more urban markets). This allowed at least one card to be delivered with every single blanket. One gracious recipient was Michelle Hall. Michelle was in for chemotherapy treatment that morning. She arrived to the center well before the sun came up. When the nursing staff invited her to commemorate the delivery with a photo, she quietly and gently walked over. With the fluids still flowing into her port in the upper corner of her chest, the LLS team offered to unfurl one of the wrapped blankets to keep her comfortable. After the occasion was over, Michelle made her way back to the other side of the dimly-lit room, to nap and continue her treatment. All it takes is a simple gesture, especially in a small, close-knit community. Reece Roberts, Sales Manager, and Judy Hardy, Sales Consultant of Nelson Subaru, know that all too well. Not only did Judy recognize the Onocology Director there at Sovah Health, Michael Compton, as a past part-time Subaru employee, but one of the Messages of Hope that she handed out was actually written by a family friend of the receiving patient.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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